Ankita Sinha

“Here is nearly every story you see or hear in a nutshell: A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.”
― Donald Miller, Summary of Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller