Amanda Reynolds

“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”
― Louisa May Alcott, Little Women

“Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.”
― Robert W. Bly, The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

“To sell, your copy must get attention . . . hook the reader’s interest . . . create a desire for the product . . . prove the product’s superiority . . . and ask for action.”
― Robert W. Bly, The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

“Rules of taste enforce structures of power.”
― Susan Sontag