Noemi

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Secrets of Mental...
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I Will Teach You ...
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Trustworthy Onlin...
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Dan Ariely
“we usually think of ourselves as sitting the driver's seat, with ultimate control over the decisions we made and the direction our life takes; but, alas, this perception has more to do with our desires-with how we want to view ourselves-than with reality”
Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions

Charles Duhigg
“This is the real power of habit: the insight that your habits are what you choose them to be.”
Charles Duhigg, The Power of Habit: Why We Do What We Do in Life and Business

Charles Duhigg
“Simply giving employees a sense of agency- a feeling that they are in control, that they have genuine decision-making authority - can radically increase how much energy and focus they bring to their jobs.”
Charles Duhigg, The Power of Habit: Why We Do What We Do in Life and Business

Nassim Nicholas Taleb
“We favor the visible, the embedded, the personal, the narrated, and the tangible; we scorn the abstract.”
Nassim Nicholas Taleb, Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets

Daniel Kahneman
“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.”
Daniel Kahneman, Thinking, Fast and Slow

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Nikki B...
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Stumbling on Happiness by Daniel Todd Gilbert
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