Why should someone go into debt to buy your product? Why should they choose your product instead of someone else’s? Why should someone do it right now and not wait another second? Why should they buy your product for more money rather than
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“We have to constantly remind ourselves that our brains may be skewing the unknown toward the negative, so we don’t miss out on the potentially awesome rewards on the other side.”
― The Upward Spiral: Using Neuroscience to Reverse the Course of Depression, One Small Change at a Time
― The Upward Spiral: Using Neuroscience to Reverse the Course of Depression, One Small Change at a Time
“Are you angry when someone’s armpits stink or when their breath is bad? What would be the point? Having such a mouth and such armpits, there’s going to be a smell emanating. You say, they must have sense, can’t they tell how they are offending others? Well, you have sense too, congratulations! So, use your natural reason to awaken theirs, show them, call it out. If the person will listen, you will have cured them without useless anger. No drama nor unseemly show required.” —MARCUS AURELIUS, MEDITATIONS, 5.28 The person sitting next to you on the plane, the one who is loudly chattering and knocking around in your space? The one you’re grinding your teeth about, hating from the depth of your soul because they’re rude, ignorant, obnoxious? In these situations, you might feel it takes everything you have to restrain yourself from murdering them. It’s funny how that thought comes into our heads before, you know, politely asking them to stop, or making the minor scene of asking for a different seat. We’d rather be pissed off, bitter, raging inside than risk an awkward conversation that might actually help this person and make the world a better place. We don’t just want people to be better, we expect it to magically happen—that we can simply will other people to change, burning holes into their skull with our angry stare. Although when you think about it that way, it makes you wonder who the rude one actually is.”
― The Daily Stoic
― The Daily Stoic
“When intelligent people read, they ask themselves a simple question: What do I plan to do with this information?”
― Trust Me, I'm Lying: Confessions of a Media Manipulator
― Trust Me, I'm Lying: Confessions of a Media Manipulator
“I have no data yet. It is a capital mistake to theorise before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.”
― The Complete Sherlock Holmes
― The Complete Sherlock Holmes
“it turns out that the more unbelievable headlines and articles readers are exposed to, the more it warps their compass—making the real seem fake and the fake seem real. The more extreme a headline, the longer participants spend processing it, and the more likely they are to believe it. The more times an unbelievable claim is seen, the more likely they are to believe it.4”
― Trust Me, I'm Lying: Confessions of a Media Manipulator
― Trust Me, I'm Lying: Confessions of a Media Manipulator
Petru’s 2025 Year in Books
Take a look at Petru’s Year in Books, including some fun facts about their reading.
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