Why should someone go into debt to buy your product? Why should they choose your product instead of someone else’s? Why should someone do it right now and not wait another second? Why should they buy your product for more money rather than
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“We have to constantly remind ourselves that our brains may be skewing the unknown toward the negative, so we don’t miss out on the potentially awesome rewards on the other side.”
― The Upward Spiral: Using Neuroscience to Reverse the Course of Depression, One Small Change at a Time
― The Upward Spiral: Using Neuroscience to Reverse the Course of Depression, One Small Change at a Time
“I have no data yet. It is a capital mistake to theorise before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.”
― The Complete Sherlock Holmes
― The Complete Sherlock Holmes
“it turns out that the more unbelievable headlines and articles readers are exposed to, the more it warps their compass—making the real seem fake and the fake seem real. The more extreme a headline, the longer participants spend processing it, and the more likely they are to believe it. The more times an unbelievable claim is seen, the more likely they are to believe it.4”
― Trust Me, I'm Lying: Confessions of a Media Manipulator
― Trust Me, I'm Lying: Confessions of a Media Manipulator
“When intelligent people read, they ask themselves a simple question: What do I plan to do with this information?”
― Trust Me, I'm Lying: Confessions of a Media Manipulator
― Trust Me, I'm Lying: Confessions of a Media Manipulator
“In outer space you develop an instant global consciousness, a people orientation, an intense dissatisfaction with the state of the world, and a compulsion to do something about it. From out there on the moon, international politics look so petty. You want to grab a politician by the scruff of the neck and drag him a quarter of a million miles out and say, ‘Look at that, you son of a bitch.’ ” Many”
― The Daily Stoic
― The Daily Stoic
Petru’s 2025 Year in Books
Take a look at Petru’s Year in Books, including some fun facts about their reading.
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