Jorge Doria

Dwarf shops were doing well these days, largely because they understood the first rule of merchandising, which is this: I have got goods for sale and the customer has got money. I should have the money and, regrettably, that involves the customer having my goods. To this end, therefore, I will not say ‘The one in the window is the last one we have, and we can’t sell it to you, because if we did no one would know we have them for sale’, or ‘We’ll probably have some more on Wednesday’, or ‘We just can’t keep them on the shelves’, or ‘I’m fed up with telling people there’s no demand for them’ I will make a sale by any means short of physical violence, because without one I am a waste of space.