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Book cover for Free: The Future of a Radical Price
Thus was born one of the most powerful marketing tools of the twentieth century: giving away one thing to create demand for another.
Eugene Melino
The key is that while the consumer may value the the free thing, the cost to the producer is negligble. You don't want to give away a high-cost product for free. Noote that "high-cost" is a rwlative term. What's high-cost to SphreWave iis negligible to SalesForce.com.
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