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Thus was born one of the most powerful marketing tools of the twentieth century: giving away one thing to create demand for another.
The key is that while the consumer may value the the free thing, the cost to the producer is negligble. You don't want to give away a high-cost product for free. Noote that "high-cost" is a rwlative term. What's high-cost to SphreWave iis negligible to SalesForce.com.
Eugene’s 2025 Year in Books
Take a look at Eugene’s Year in Books, including some fun facts about their reading.
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