Tom Ferreira

“Good design is as little design as possible.”
― Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman

“If you focus on the process of climbing, you’ll end up on the summit.”
― Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman

“I've always thought of myself as an 80 percenter. I like to throw myself passionately into a sport or activity until I reach about an 80 percent proficiency level. To go beyond that requires an obsession that doesn't appeal to me. Once I reach 80 percent level I like to go off and do something totally different; that probably explains the diversity of the Patagonia product like - and why our versatile, multifaceted clothes are the most successful.”
― Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman

“Only the mountain has lived long enough to listen objectively to the howl of the wolf.”
― Aldo Leopold