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“Advertising design, in persuading people to buy things they don`t need, with money they don`t have, in order to impress others who don`t care, is probably the phoniest field in existence today.”
― Design for the Real World: Human Ecology and Social Change
― Design for the Real World: Human Ecology and Social Change

“A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.”
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