Amy

“Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep.”
― Walter Isaacson, Steve Jobs

“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains. [BusinessWeek, May 25 1998]”
― Steve Jobs

“Quite how a heterosexual couple hiring a female cleaner ends up as a betrayal of feminism isn't terribly clear- unless you believe running a household is, in some way:

a. an inarguable duty of womenkind- that, in addition, can

b. only ever be done out of love, and never for cash, because that somehow "spoils" the magic of the household. As if dishes know they've been washed by hired help, instead of the woman of the house, and will feel all sad.”
― Caitlin Moran, How to Be a Woman

“Atop the brochure McKenna put a maxim, often attributed to Leonardo da Vinci, that would become the defining precept of Jobs’s design philosophy: “Simplicity is the ultimate sophistication.”
― Walter Isaacson