“Focusing on Your Objective Let's examine the objective of the Preliminaries stage of a call. What's the purpose of your opening? At its very simplest, what you're trying to do is to get the customer's consent to move on to the next phase—the Investigating stage. You want customers to agree that it's legitimate for you to ask them some questions. In order to do this, you must establish: • Who you are • Why you're there (but not by giving product details) • Your right to ask questions”
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“I've come to believe that there's a special place in hell reserved for wicked salespeople where they sit for all eternity being forced to answer their own Situation Questions.”
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Raxith Begane’s 2025 Year in Books
Take a look at Raxith Begane’s Year in Books, including some fun facts about their reading.
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