Solid-void theory is the three-dimensional counterpart to figure-ground theory. It holds that the volumetric spaces shaped or implied by the placement of solid objects are as important as, or more important than, the objects themselves. A
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“Media companies focused on things like creating great stories whereas technology companies focused on creating a better way of doing things. We began to think about new ideas and about forming a new company.”
― The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
― The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

“What would you do if capital were free?” is a dangerous question to ask an entrepreneur. It’s kind of like asking a fat person, “What would you do if ice cream had the exact same nutritional value as broccoli?”
― The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
― The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

“We're forever teetering on the brink of the unknowable, and trying to understand what can't be understood.”
― The Caves of Steel
― The Caves of Steel

“I don’t believe in statistics. I believe in calculus.”
― The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
― The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

“It pays to be obvious, especially if you have a reputation for subtlety.”
― Foundation
― Foundation
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