Eduardo

“The designs of our products and services must also follow this philosophy. So, to the designers who are reading this, let me give some advice: •​Do not blame people when they fail to use your products properly. •​Take people’s difficulties as signifiers of where the product can be improved. •​Eliminate all error messages from electronic or computer systems. Instead, provide help and guidance. •​Make it possible to correct problems directly from help and guidance messages. Allow people to continue with their task: Don’t impede progress—help make it smooth and continuous. Never make people start over. •​Assume that what people have done is partially correct, so if it is inappropriate, provide the guidance that allows them to correct the problem and be on their way. •​Think positively, for yourself and for the people you interact with.”
― Donald A. Norman, The Design of Everyday Things

“After 3.8 billion years of research and development, failures are fossils, and what surrounds us is the secret to survival.”
― Janine M. Benyus, Biomimicry: Innovation Inspired by Nature

“Two of the most important characteristics of good design are discoverability and understanding.”
― Donald A. Norman, The Design of Everyday Things

“You don’t have a family. You make a family.”
― Genki Kawamura, If Cats Disappeared from the World