Ashley Roeder

“The only rule that ever made sense to me I learned from a history, not an economics, professor at Wharton. "Fear," he used to say, "fear is the most valuable commodity in the universe." That blew me away. "Turn on the TV," he'd say. "What are you seeing? People selling their products? No. People selling the fear of you having to live without their products." Fuckin' A, was he right. Fear of aging, fear of loneliness, fear of poverty, fear of failure. Fear is the most basic emotion we have. Fear is primal. Fear sells.”
― Max Brooks, World War Z: An Oral History of the Zombie War

“I know “professional” historians like to talk about how Yonkers represented a “catastrophic failure of the modern military apparatus,” how it proved the old adage that armies perfect the art of fighting the last war just in time for the next one. Personally, I think that’s a big ’ole sack of it. Sure, we were unprepared, our tools, our training, everything I just talked about, all one class-A, gold-standard clusterfuck, but the weapon that really failed wasn’t something that rolled off an assembly line. It’s as old as…I don’t know, I guess as old as war. It’s fear, dude, just fear and you don’t have to be Sun freakin Tzu to know that real fighting isn’t about killing or even hurting the other guy, it’s about scaring him enough to call it a day. Break their spirit, that’s what every successful army goes for, from tribal face paint to the “blitzkrieg” to…what did we call the first round of Gulf War Two, “Shock and Awe”? Perfect name, “Shock and Awe”! But what if the enemy can’t be shocked and awed? Not just won’t, but biologically can’t! That’s what happened that day outside New York City, that’s the failure that almost lost us the whole damn war. The fact that we couldn’t shock and awe Zack boomeranged right back in our faces and actually allowed Zack to shock and awe us! They’re not afraid! No matter what we do, no matter how many we kill, they will never, ever be afraid!”
― Max Brooks, World War Z: An Oral History of the Zombie War

“The monsters that rose from the dead, they are nothing compared to the ones we carry in our hearts.”
― Max Brooks, World War Z: An Oral History of the Zombie War

“Most people don’t believe something can happen until it already has. That’s not stupidity or weakness, that’s just human nature.”
― Max Brooks, World War Z: An Oral History of the Zombie War