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Where the Bluebir...
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Atul Gawande
“We are all plagued by failures - by missed subtleties, overlooked knowledge, and outright errors. For the most part, we have imagined that little can be done beyond working harder and harder to catch the problems clean up after them. We are not in the habit of thinking the way the army pilots did as they looked upon their shiny new Model 299 bomber — a machine so complex no one was sure human beings could try it.”
Atul Gawande, The Checklist Manifesto: How to Get Things Right

Atul Gawande
“checklists seem able to defend anyone, even the experienced, against failure in many more tasks than we realized. They provide a kind of cognitive net. They catch mental flaws inherent in all of us—flaws of memory and attention and thoroughness. And because they do, they raise wide, unexpected possibilities. But”
Atul Gawande, The Checklist Manifesto: How to Get Things Right

Atul Gawande
“There are good checklists and bad, Boorman explained. Bad checklists are vague and imprecise. They are too long; they are hard to use; they are impractical. They are made by desk jockeys with no awareness of the situations in which they are to be deployed. They treat the people using the tools as dumb and try to spell out every single step. They turn people’s brains off rather than turn them on. Good checklists, on the other hand, are precise. They are efficient, to the point, and easy to use even in the most difficult situations. They do not try to spell out everything—a checklist cannot fly a plane. Instead, they provide reminders of only the most critical and important steps—the ones that even the highly skilled professionals using them could miss. Good checklists are, above all, practical. The power of”
Atul Gawande, The Checklist Manifesto: How to Get Things Right

Timothy Egan
“The Pacific Northwest is simply this: wherever the salmon can get to. Rivers without salmon have lost the life source of the area.”
Timothy Egan, The Good Rain: Across Time and Terrain in the Pacific Northwest

Michael E. Porter
“Strategy is making trade-offs in competing. The essence of strategy is choosing what not to do.”
Michael E. Porter, HBR's 10 Must Reads on Strategy

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