Sign in with Facebook
“New products succeed not because of the features and functionality they offer but because of the experiences they enable. If”
― Competing Against Luck: The Story of Innovation and Customer Choice
― Competing Against Luck: The Story of Innovation and Customer Choice
“Data is always an abstraction of reality based on underlying assumptions as to how to categorize the unstructured phenomena of the real world.”
― Competing Against Luck: The Story of Innovation and Customer Choice
― Competing Against Luck: The Story of Innovation and Customer Choice
“None of that data, however, actually tells you why customers make the choices that they do.”
― Competing Against Luck: The Story of Innovation and Customer Choice
― Competing Against Luck: The Story of Innovation and Customer Choice
“No one ever made a difference by being like everyone else.”
―
―
“People trust those who understand them, and they trust brands that understand them too.”
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
Travis’s 2024 Year in Books
Take a look at Travis’s Year in Books, including some fun facts about their reading.
526 books
|
258 friends
2,383 books
|
199 friends
129 books
|
110 friends
79 books
|
92 friends
596 books
|
30 friends
303 books
|
72 friends
610 books
|
69 friends
112 books
|
107 friends
More friends…
Polls voted on by Travis
Lists liked by Travis
