“Data is always an abstraction of reality based on underlying assumptions as to how to categorize the unstructured phenomena of the real world.”
― Competing Against Luck: The Story of Innovation and Customer Choice – Christensen's Jobs Theory for Startups and Business Growth
― Competing Against Luck: The Story of Innovation and Customer Choice – Christensen's Jobs Theory for Startups and Business Growth
“from a customer’s perspective, when something goes wrong, the overriding sentiment is: Help me fix it.”
― The Effortless Experience: Conquering the New Battleground for Customer Loyalty
― The Effortless Experience: Conquering the New Battleground for Customer Loyalty
“The more exacting the challenge, the more rigorous our rituals need to be.”
― The Power of Full Engagement: Managing Energy, Not Time, is the Key to High Performance and Personal Renewal
― The Power of Full Engagement: Managing Energy, Not Time, is the Key to High Performance and Personal Renewal
“People trust those who understand them, and they trust brands that understand them too.”
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
“New products succeed not because of the features and functionality they offer but because of the experiences they enable. If”
― Competing Against Luck: The Story of Innovation and Customer Choice – Christensen's Jobs Theory for Startups and Business Growth
― Competing Against Luck: The Story of Innovation and Customer Choice – Christensen's Jobs Theory for Startups and Business Growth
Travis’s 2025 Year in Books
Take a look at Travis’s Year in Books, including some fun facts about their reading.
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