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What Women Want: The Global Market Turns Female Friendly

by Paco Underhill

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Cathie said: " A quick and easy read but didn't break new ground. He mostly rehashed existing studies and gave lots of "no duh" observations. Women like clean bathrooms and dressing rooms in shopping centers. Really? The only person who DOESN'T know that is Macy's ...more "

Sep 14, 2010 06:47AM · see review