Jock Mcclees

Jock’s Bookshelves

to-read‎ (182)
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Jock is Currently Reading

Jock Mcclees rated a book really liked it

Generations: The Real Differences Between Gen Z, Millennials, Gen X, Boomers, and Silents―and What They Mean for America's Future

by Jean M. Twenge

bookshelves: currently-reading, american-history, current-politics, philosophy-self-help

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All cultural systems have tradeoffs. Individualism has brought Americans a culture with unprecedented freedom, diverse voices and the belief that people can be who they want to be. However, it has also created more distrust of others and a fragmen ...more "

Jun 24, 2026 08:14AM · see review

Jock Mcclees is currently reading

The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

by Mari Smith

bookshelves: currently-reading, business-technology

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Jock Mcclees said: " POST
PEOPLE - Where are your people? Mostly on Facebook, LinkedIn, elsewhere? Something that serves Asians or Europeans? Who is your target market. Use psychographics - behaviors, trends, cultures, ways of thinking, geography
OBJECTIVE - What do you wa ...more "

May 03, 2026 07:17AM · see review

Jock Mcclees is currently reading

The Geography of Genius: A Search for the World's Most Creative Places from Ancient Athens to Silicon Valley

by Eric Weiner (Goodreads Author)

bookshelves: currently-reading, world-history, business-technology, philosophy-self-help

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Jock Mcclees said: " The book could easily be shortened---a lot. He looks at different places in the past that flourished and produced a number of geniuses. He said the time period for each was usually short lived. Also that the period of genius and creativity is usually ...more "

Mar 26, 2026 04:29AM · see review

See all 6 books that Jock is reading…