Kidrem

“For Marcuse, the distinguishing features of a human being are free and creative subjectivity. If in one’s economic and social life one is administered by a technical labor apparatus and conforms to dominant social norms, one is losing one’s potentialities of self-determination and individuality. Alienated from the powers of being-a-self, one-dimensional man thus becomes an object of administration and conformity.”
― Herbert Marcuse, One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society