“Paradoxically, then, network effects businesses must start with especially small markets. Facebook started with just Harvard students—Mark Zuckerberg’s first product was designed to get all his classmates signed up, not to attract all people of Earth. This is why successful network businesses rarely get started by MBA types: the initial markets are so small that they often don’t even appear to be business opportunities at”
― Zero to One: Notes on Start Ups, or How to Build the Future
― Zero to One: Notes on Start Ups, or How to Build the Future
“Attempt something creative that you have never tried before. Write a poem, draw a self-portrait, design the plot for a movie, or tackle some other creative activity. Even spending just a few minutes working creatively on something can help you relax and spark new ideas that are relevant to other parts of your life.”
― Boost: Create Good Habits Using Psychology and Technology
― Boost: Create Good Habits Using Psychology and Technology
“Instead of trying to use your technology and expertise to make a better product for your users’ standard behavior, experiment with inviting the users to change their behavior to make the product work dramatically better.”
― Purple Cow: Transform Your Business by Being Remarkable
― Purple Cow: Transform Your Business by Being Remarkable
“Give up on the guesswork. Decide what you’re going to do this week, not this year. Figure out the next most important thing and do that. Make decisions right before you do something, not far in advance.”
― Rework
― Rework
“If coming up with ten ideas sounds too hard, then come up with twenty.”
― The Power of No: Because One Little Word Can Bring Health, Abundance, and Happiness
― The Power of No: Because One Little Word Can Bring Health, Abundance, and Happiness
Gaurav’s 2025 Year in Books
Take a look at Gaurav’s Year in Books, including some fun facts about their reading.
More friends…
Polls voted on by Gaurav
Lists liked by Gaurav



































