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Book cover for User Friendly: How the Hidden Rules of Design are Changing the Way We Live, Work & Play
The most important problems to solve were those that weren’t being expressed. The most important questions to ask were those that people never thought to ask themselves.
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“You have to know why people behave as they do—and design around their foibles and limitations, rather than some ideal.”
Cliff Kuang, User Friendly: How the Hidden Rules of Design are Changing the Way We Live, Work & Play

Jake Knapp
“Good ideas are hard to find. And even the best ideas face an uncertain path to real-world success. That’s true whether you’re running a startup, teaching a class, or working inside a large organization. Execution”
Jake Knapp, Sprint

Haruki Murakami
“But who can say what's best? That's why you need to grab whatever chance you have of happiness where you find it, and not worry about other people too much. My experience tells me that we get no more than two or three such chances in a life time, and if we let them go, we regret it for the rest of our lives.”
Haruki Murakami, Norwegian Wood

Haruki Murakami
“Anyone who falls in love is searching for the missing pieces of themselves. So anyone who's in love gets sad when they think of their lover. It's like stepping back inside a room you have fond memories of, one you haven't seen in a long time.”
Murakami, Haruki

“The most important problems to solve were those that weren’t being expressed. The most important questions to ask were those that people never thought to ask themselves.”
Cliff Kuang, User Friendly: How the Hidden Rules of Design are Changing the Way We Live, Work & Play

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