1,248 books
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84 voters
“It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“Set yourself to becoming the best-informed person in the agency on the account to which you are assigned. If, for example, it is a gasoline account, read books on oil geology and the production of petroleum products. Read the trade journals in the field. Spend Saturday mornings in service stations, talking to motorists. Visit your client’s refineries and research laboratories. At the end of your first year, you will know more about the oil business than your boss, and be ready to succeed him. Most”
― Ogilvy on Advertising
― Ogilvy on Advertising
“Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“It will help you recognize a big idea if you ask yourself five questions: 1 Did it make me gasp when I first saw it? 2 Do I wish I had thought of it myself? 3 Is it unique? 4 Does it fit the strategy to perfection? 5 Could it be used for 30 years? You”
― Ogilvy on Advertising
― Ogilvy on Advertising
“Whenever you can, make the product itself the hero of your advertising. If you think the product too dull, I have news for you: there are no dull products, only dull writers.”
― Ogilvy on Advertising
― Ogilvy on Advertising
Sonia’s 2025 Year in Books
Take a look at Sonia’s Year in Books, including some fun facts about their reading.
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