Sonia Rhea

“It isn’t the whiskey they choose, it’s the image.”
― David Ogilvy, Ogilvy on Advertising

“Said Winston Churchill, ‘PERFECTIONISM is spelled PARALYSIS.”
― David Ogilvy, Ogilvy on Advertising

“A psychologist flashed hundreds of words on a screen and used an electric gadget to measure emotional reactions. High marks went to darling. So I used it in a headline for Dove.”
― David Ogilvy, Ogilvy on Advertising

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
― David Ogilvy