Sonia Rhea

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David Ogilvy
“It isn’t the whiskey they choose, it’s the image.”
David Ogilvy, Ogilvy on Advertising

David Ogilvy
“Said Winston Churchill, ‘PERFECTIONISM is spelled PARALYSIS.”
David Ogilvy, Ogilvy on Advertising

David Ogilvy
“A psychologist flashed hundreds of words on a screen and used an electric gadget to measure emotional reactions. High marks went to darling. So I used it in a headline for Dove.”
David Ogilvy, Ogilvy on Advertising

David Ogilvy
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
David Ogilvy

David Ogilvy
“Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.”
David Ogilvy, Ogilvy on Advertising

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