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David Yeo

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Purple Cow: Transform Your Business by Being Remarkable

by Seth Godin

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read in July 2007

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David Yeo said: " Purple Cow tells how the traditional 4-Ps of marketing is lacking to move consumers in current day's media noisy market place. Marketing Guru and author, Seth Godin defines a new ' P ' that stands for 'PURPLE COW'. He coined the term PURPLE COW to me ...more "

Aug 23, 2007 08:21PM · see review