Willie Davis

“In Chapter 4, I talked about the strange dynamics of tipping points found in Damon Centola’s name game. Centola wanted to know how many “dissidents” it would take to disrupt a consensus reached by the majority. And his answer was, It doesn’t take a lot. Once 25 percent of the members of any group start pushing for a new name, the rest of the group quickly folds its cards and goes along.”
― Malcolm Gladwell, Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering