Travis Shui

“They are able to try to solve the problems they are assigned in the best way they see fit.”
― Marty Cagan, Inspired: How to Create Tech Products Customers Love

“It is management's responsibility to provide each product team with the specific business objectives they need to tackle.”
― Marty Cagan, Inspired: How to Create Tech Products Customers Love

“strong product teams understand these truths and embrace them rather than deny them. They are very good at quickly tackling the risks (no matter where that idea originated) and are fast at iterating to an effective solution. This is what product discovery is all about, and it is why I view product discovery as the most important core competency of a product organization.”
― Marty Cagan, Inspired: How to Create Tech Products Customers Love

“The key is to understand that the root cause of all this grief about commitments is when these commitments are made. They are made too early. They are made before we know whether we can deliver on this obligation, and even more important, whether what we deliver will solve the problem for the customer.”
― Marty Cagan, Inspired: How to Create Tech Products Customers Love