Luis Moreira

“Short-term versus Long-term Consequences An “easy” short-term decision may introduce long-term problems; a “hard” short-term decision may often be best in the long run. Conflict avoidance often leads founders to make easy short-term decisions; they succumb to the temptation to sidestep or postpone acknowledging—not to mention resolving—these dilemmas, especially if coming to a decision would require difficult conversations about what could go wrong.”
― Noam Wasserman, The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup