Gunjan

“the world constantly reflects a multitude of signals, and we reduce their ambiguity by choosing what we want to see. Thus, little by little, our interpretation of the world shapes us psychologically, culturally and socially.”
― Albert Moukheiber, Your Brain Is Playing Tricks On You: How the Brain Shapes Opinions and Perceptions

“The Barnum Effect is therefore a bias that leads us to believe a statement that says something about our personality, and this due to three factors: because we think that the statement had been written especially for us (personalization bias); because the person addressing us is an authority figure (authority bias); finally because the statement is vague and general enough while being sufficiently positive to make us want to believe in it (selection bias).”
― Albert Moukheiber, Your Brain Is Playing Tricks On You: How the Brain Shapes Opinions and Perceptions

“Some functions are nonetheless lateralized, in other words, lodged in one of the two hemispheres, but most are bilateral and therefore present in both hemispheres. It is for this reason that, with human beings as it is with monkeys, callosotomy doesn’t really affect brain function. Language is one of those aforementioned lateralized brain functions and is often located in the left hemisphere (there are “righties” and “lefties” when it comes to language lateralization in the brain).”
― Albert Moukheiber, Your Brain Is Playing Tricks On You: How the Brain Shapes Opinions and Perceptions

“when information contradicts your preferences, your convictions, your beliefs or your behaviours, you feel a state of tension which breaks your homeostasis. This state was theorized by Leon Festiger,30 an American psychologist, sixty years ago. He named it cognitive dissonance.”
― Albert Moukheiber, Your Brain Is Playing Tricks On You: How the Brain Shapes Opinions and Perceptions