Gunjan

“The Barnum Effect is therefore a bias that leads us to believe a statement that says something about our personality, and this due to three factors: because we think that the statement had been written especially for us (personalization bias); because the person addressing us is an authority figure (authority bias); finally because the statement is vague and general enough while being sufficiently positive to make us want to believe in it (selection bias).”
― Albert Moukheiber, Your Brain Is Playing Tricks On You: How the Brain Shapes Opinions and Perceptions

“Stress is therefore an essential function for all vertebrates because it privileges survival: if you’re in danger of death, it’s useless to invest energy into digestion or libido, or in combatting a virus.”
― Albert Moukheiber, Your Brain Is Playing Tricks On You: How the Brain Shapes Opinions and Perceptions

“Influencing someone’s choice without them being aware of it (but without causing them harm) can therefore be in the common good. This method is called a nudge, and in this context, is a psychological prompting that gently influences human behaviour, supposedly for our own benefit.”
― Albert Moukheiber, Your Brain Is Playing Tricks On You: How the Brain Shapes Opinions and Perceptions

“the less people act, because they don’t feel as responsible than if they had been alone and that everything depended on them. This mechanism is called the bystander effect: I think that someone else will act, but that someone else will think the same, so in the end nobody acts. In”
― Albert Moukheiber, Your Brain Is Playing Tricks On You: How the Brain Shapes Opinions and Perceptions