So rules there will be—but, please, not too many. We are ambivalent about rules, even when we know they are good for us. If we are spirited souls, if we have character, rules seem restrictive, an affront to our sense of agency and our pride
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“Imagine if all girls called a moratorium on cool. How amazing would it be for women to stop demeaning themselves with morose jerks and actually demand decent guys. Maybe the best tip is this: Treat every day as though you’re preparing for the prom. If it doesn’t meet your expectations, make other plans. I’m free most weekends.”
― Not Cool: The Hipster Elite and Their War on You
― Not Cool: The Hipster Elite and Their War on You
“The point of cool is to erase your ability to say no. Saying yes buys you cool cachet, but it always ruins your life later.”
― Not Cool: The Hipster Elite and Their War on You
― Not Cool: The Hipster Elite and Their War on You
“To wait. In our lives we know joy, anger, sorrow, and a hundred other emotions, but these emotions all together occupy a bare one per cent of our time. The remaining ninety-nine per cent is just living in waiting.”
― The Setting Sun
― The Setting Sun
“For a community to grow to a size that sustains those who don’t contribute to the growth of said community (whom I call leeches but society has chosen to call grad students), you need an immensely powerful creature to build a structure that allows those loafers to exist. But even a whale can only support so many parasites.”
― Not Cool: The Hipster Elite and Their War on You
― Not Cool: The Hipster Elite and Their War on You
“The cool hate nothing more than when a genuinely original thinker rejects them. The cool need recruits to survive. Teens that reject them with a smile on their face destroy the most destructive movement in modern civilization. Rejecting cool, these brave kids help build the muscles of their ego and self-esteem that will be invaluable when they hit the real world. And when—inevitably—the real world hits them.”
― Not Cool: The Hipster Elite and Their War on You
― Not Cool: The Hipster Elite and Their War on You
Brandon’s 2025 Year in Books
Take a look at Brandon’s Year in Books, including some fun facts about their reading.
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