Rick Dronkers

“It doesn’t make any sense to make a key and then run around looking for a lock to open. The only productive solution is to find a lock and then fashion a key. It’s easier to make products and services for the customers you seek to serve than it is to find customers for your products and services.”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“When it comes to learning, Triumph is the real foe; it’s Disaster that’s your teacher. It’s Disaster that brings objectivity. It’s Disaster that’s the antidote to that greatest of delusions, overconfidence. And ultimately, both Triumph and Disaster are impostors. They are results that are subject to chance. One of them just happens to be a better teaching tool than the other.”
― Maria Konnikova, The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win

“Moreover, when you ask existing customers, “How can we make you happier?” their insights tend toward the familiar, such as “Offer me more for less.” But this focus almost always drives you to merely offer better solutions to your industry’s existing problem, keeping you trapped in the red ocean.”
― W. Chan Kim, Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

“As Steve Jobs put it, “You tend to get told that the world is the way it is… But that’s a very limited [view]. Life can be much broader once you discover one simple fact. And that is everything around you that you call life was made up by people that were no smarter than you. And you can change it. You can influence it. You can build your own things that other people can use. And the minute you understand that you can poke life… that you can change it. You can mold it. That’s maybe the most important thing—to shake off this erroneous notion that life is there and you’re just going to live in it.… And once you learn that, you’ll never be the same again.”
― W. Chan Kim, Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth