Rick Dronkers

“How many people would reach out and wonder (or complain) if you didn’t send out that next email blast? That’s a metric worth measuring and increasing.”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“For a company to be valuable it must grow and endure, but many entrepreneurs focus only on short-term growth. They have an excuse: growth is easy to measure, but durability isn’t. Those who succumb to measurement mania obsess about weekly active user statistics, monthly revenue targets, and quarterly earnings reports. However, you can hit those numbers and still overlook deeper, harder-to-measure problems that threaten the durability of your business.”
― Blake Masters, Zero to One: Notes on Start Ups, or How to Build the Future

“And too often, that purpose is simply a backward way of saying, “I’d like to sell more of what I’ve already decided to sell.”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“When it comes to learning, Triumph is the real foe; it’s Disaster that’s your teacher. It’s Disaster that brings objectivity. It’s Disaster that’s the antidote to that greatest of delusions, overconfidence. And ultimately, both Triumph and Disaster are impostors. They are results that are subject to chance. One of them just happens to be a better teaching tool than the other.”
― Maria Konnikova, The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win