Rick Dronkers

“And too often, that purpose is simply a backward way of saying, “I’d like to sell more of what I’ve already decided to sell.”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“How many people would reach out and wonder (or complain) if you didn’t send out that next email blast? That’s a metric worth measuring and increasing.”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“What a blue ocean strategist recognizes, and what most of us all too often forget, is that while industry conditions exist, individual firms created them. And just as individual firms created them, individual firms can shape them too,”
― W. Chan Kim, Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

“For a company to be valuable it must grow and endure, but many entrepreneurs focus only on short-term growth. They have an excuse: growth is easy to measure, but durability isn’t. Those who succumb to measurement mania obsess about weekly active user statistics, monthly revenue targets, and quarterly earnings reports. However, you can hit those numbers and still overlook deeper, harder-to-measure problems that threaten the durability of your business.”
― Blake Masters, Zero to One: Notes on Start Ups, or How to Build the Future