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We have all been too quick to make up our minds and too slow to change them.
“And too often, that purpose is simply a backward way of saying, “I’d like to sell more of what I’ve already decided to sell.”
― This is Marketing: You Can't Be Seen Until You Learn To See
― This is Marketing: You Can't Be Seen Until You Learn To See
“How many people would reach out and wonder (or complain) if you didn’t send out that next email blast? That’s a metric worth measuring and increasing.”
― This is Marketing: You Can't Be Seen Until You Learn To See
― This is Marketing: You Can't Be Seen Until You Learn To See
“It doesn’t make any sense to make a key and then run around looking for a lock to open. The only productive solution is to find a lock and then fashion a key. It’s easier to make products and services for the customers you seek to serve than it is to find customers for your products and services.”
― This is Marketing: You Can't Be Seen Until You Learn To See
― This is Marketing: You Can't Be Seen Until You Learn To See
“Moreover, when you ask existing customers, “How can we make you happier?” their insights tend toward the familiar, such as “Offer me more for less.” But this focus almost always drives you to merely offer better solutions to your industry’s existing problem, keeping you trapped in the red ocean.”
― Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
― Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
“For a company to be valuable it must grow and endure, but many entrepreneurs focus only on short-term growth. They have an excuse: growth is easy to measure, but durability isn’t. Those who succumb to measurement mania obsess about weekly active user statistics, monthly revenue targets, and quarterly earnings reports. However, you can hit those numbers and still overlook deeper, harder-to-measure problems that threaten the durability of your business.”
― Zero to One: Notes on Start Ups, or How to Build the Future
― Zero to One: Notes on Start Ups, or How to Build the Future
Rick’s 2025 Year in Books
Take a look at Rick’s Year in Books, including some fun facts about their reading.
36 books
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150 friends
27 books
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288 friends
151 books
|
20 friends
Favorite Genres
Polls voted on by Rick
Lists liked by Rick
