Rick Dronkers

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The E-Myth Revisi...
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Broken Money: Why...
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Courage Is Callin...
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See all 20 books that Rick is reading…
Book cover for Good Strategy/Bad Strategy: THE BESTSELLING BUSINESS CLASSIC: The Difference and Why It Matters
Despite the roar of voices wanting to equate strategy with ambition, leadership, “vision,” planning, or the economic logic of competition, strategy is none of these. The core of strategy work is always the same: discovering the critical ...more
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Maria Konnikova
“When it comes to learning, Triumph is the real foe; it’s Disaster that’s your teacher. It’s Disaster that brings objectivity. It’s Disaster that’s the antidote to that greatest of delusions, overconfidence. And ultimately, both Triumph and Disaster are impostors. They are results that are subject to chance. One of them just happens to be a better teaching tool than the other.”
Maria Konnikova, The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win

Blake  Masters
“Monopoly is therefore not a pathology or an exception. Monopoly is the condition of every successful business.”
Blake Masters, Zero to One: Notes on Start Ups, or How to Build the Future

Rory Sutherland
“It is much easier to be fired for being illogical than it is for being unimaginative. The fatal issue is that logic always gets you to exactly the same place as your competitors.”
Rory Sutherland, Alchemy: The Surprising Power of Ideas That Don't Make Sense

W. Chan Kim
“As Steve Jobs put it, “You tend to get told that the world is the way it is… But that’s a very limited [view]. Life can be much broader once you discover one simple fact. And that is everything around you that you call life was made up by people that were no smarter than you. And you can change it. You can influence it. You can build your own things that other people can use. And the minute you understand that you can poke life… that you can change it. You can mold it. That’s maybe the most important thing—to shake off this erroneous notion that life is there and you’re just going to live in it.… And once you learn that, you’ll never be the same again.”
W. Chan Kim, Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Blake  Masters
“For a company to be valuable it must grow and endure, but many entrepreneurs focus only on short-term growth. They have an excuse: growth is easy to measure, but durability isn’t. Those who succumb to measurement mania obsess about weekly active user statistics, monthly revenue targets, and quarterly earnings reports. However, you can hit those numbers and still overlook deeper, harder-to-measure problems that threaten the durability of your business.”
Blake Masters, Zero to One: Notes on Start Ups, or How to Build the Future

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