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Rick Dronkers

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The E-Myth Revisi...
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Broken Money: Why...
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Courage Is Callin...
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See all 20 books that Rick is reading…
Book cover for This is Marketing: You Can't Be Seen Until You Learn To See
The lock and the key It doesn’t make any sense to make a key and then run around looking for a lock to open. The only productive solution is to find a lock and then fashion a key. It’s easier to make products and services for the customers ...more
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Ryan Holiday
“We are A-to-Z thinkers, fretting about A, obsessing over Z, yet forgetting all about B through Y.”
Ryan Holiday, The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph

Ryan Holiday
“Stop looking for an epiphany, and start looking for weak points. Stop looking for angels, and start looking for angles. There are options. Settle in for the long haul and then try each and every possibility, and you’ll get there.”
Ryan Holiday, The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph

Chris Voss
“Most people in a negotiation are driven by fear or by the desire to avoid pain. Too few are driven by their actual goals.”
Chris Voss, Never Split the Difference: Negotiating as if Your Life Depended on It

“A defining feature of intuitive judgment is its insensitivity to the quality of the evidence on which the judgment is based.”
Philip E. Tetlock, Superforecasting: The Art and Science of Prediction

Gerald M. Weinberg
“Once you eliminate your number one problem, number two gets a promotion.”
Gerald M. Weinberg, The Secrets of Consulting: A Guide to Giving and Getting Advice Successfully

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Michiel
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