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Raghuram G. Rajan
“Daniel Patrick Moynihan once quipped “If you want to build a great city, create a great university and wait 200 years.”11”
Raghuram G. Rajan, The Third Pillar: How Markets and the State Leave the Community Behind

James F.  Richardson
“Within categories, relative price premiums confer a belief that the higher-priced good is, indeed, of higher quality.”
James F. Richardson, Ramping Your Brand: How to Ride the Killer CPG Growth Curve

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