Stephen Ellington

“Storytellers need their stories to resonate with their listeners. So when you envision a goal and describe the action needed to reach that goal, you transform your vision into a portrayal that depicts what’s truly possible to move people to action. While you need enough material (data and reasoned analysis) to flesh out the tale, you don’t want to bombard people with charts and tables.”
― Steven Haines, The Product Manager's Survival Guide