Sarah

“One of history’s fews iron laws is that luxuries tend to become necessities and to spawn new obligations. Once people get used to a certain luxury, they take it for granted. Then they begin to count on it. Finally they reach a point where they can’t live without it. Over the few decades, we have invented countless time saving machines that are supposed to make like more relaxed - washing machines, vacuum cleaners, dishwashers, telephones, mobile phones, computers, email. We thought we were saving time; instead we revved up the treadmill of life to ten times its former speed and made our days more anxious and agitated.”
― Yuval Noah Harari, Sapiens: A Brief History of Humankind

“Hunter-gatherers spent their time in more stimulating and varied ways, and were less in danger of starvation and disease. The Agricultural Revolution certainly enlarged the sum total of food at the disposal of humankind, but the extra food did not translate into a better diet or more leisure. Rather, it translated into population explosions and pampered elites. The average farmer worked harder than the average forager, and got a worse diet in return. The Agricultural Revolution was history’s biggest fraud.2 Who was responsible? Neither kings, nor priests, nor merchants. The culprits were a handful of plant species, including wheat, rice and potatoes. These plants domesticated Homo sapiens, rather than vice versa.”
― Yuval Noah Harari, Sapiens: A Brief History of Humankind

“A successful design may meet the goals set in your design brief, but a truly enviable iconic design will also be simple, relevant, enduring, distinctive, memorable, and adaptable.”
― David Airey, Logo Design Love: A guide to creating iconic brand identities

“In planning anything, the best place to begin is at the end. What outcome do you want? How do you want the story to end? How do you want to be remembered when you are gone?”
― Michael Hyatt, Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want