

“Build-Measure-Learn feedback loop is at the core of the Lean Startup model.”
― The Lean Startup: The Million Copy Bestseller Driving Entrepreneurs to Success
― The Lean Startup: The Million Copy Bestseller Driving Entrepreneurs to Success

“Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.”
― The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
― The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

“The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it might have seemed at the time.”
― The Lean Startup: The Million Copy Bestseller Driving Entrepreneurs to Success
― The Lean Startup: The Million Copy Bestseller Driving Entrepreneurs to Success

“Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.”
― The Lean Startup: The Million Copy Bestseller Driving Entrepreneurs to Success
― The Lean Startup: The Million Copy Bestseller Driving Entrepreneurs to Success

“As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.”
― The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
― The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

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