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“Belief in the mission ties in with the fourth Law of Combat: Decentralized Command (chapter 8). The leader must explain not just what to do, but why. It is the responsibility of the subordinate leader to reach out and ask if they do not understand. Only when leaders at all levels understand and believe in the mission can they pass that understanding and belief to their teams so that they can persevere through challenges, execute and win.”
― Extreme Ownership: How U.S. Navy SEALs Lead and Win
― Extreme Ownership: How U.S. Navy SEALs Lead and Win
“the most fundamental and important truths at the heart of Extreme Ownership: there are no bad teams, only bad leaders.”
― Extreme Ownership: How U.S. Navy SEALs Lead and Win
― Extreme Ownership: How U.S. Navy SEALs Lead and Win
“Discipline equals freedom.”
― Extreme Ownership: How U.S. Navy SEALs Lead and Win
― Extreme Ownership: How U.S. Navy SEALs Lead and Win
“I just want to be right—I don’t care if the right answer comes from me.”
― Principles: Life and Work
― Principles: Life and Work
“Marketing is our quest to make change on behalf of those we serve, and we do it by understanding the irrational forces that drive each of us.”
― This Is Marketing: You Can't Be Seen Until You Learn to See
― This Is Marketing: You Can't Be Seen Until You Learn to See
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