“A brand is the sum total of all the emotions, thoughts, images, history, possibilities, and gossip that exist in the marketplace about a certain company.”
― Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
― Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
Steven Cox’s 2025 Year in Books
Take a look at Steven Cox’s Year in Books, including some fun facts about their reading.
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