Naresh Choudhary

“This is the essence of intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution.”
― Daniel Kahneman, Thinking, Fast and Slow

“Rewards do not undermine people’s intrinsic motivation for dull tasks because there is little or no intrinsic motivation to be undermined.”
― Daniel H. Pink, Drive: The Surprising Truth About What Motivates Us

“Unfortunately, “learning” is the oldest excuse in the book for a failure of execution. It’s what managers fall back on when they fail to achieve the results we promised.”
― Eric Ries, The Lean Startup

“we think we can truly short-circuit the ramp by killing things that don’t make sense fast and doubling down on the ones that do.”
― Eric Ries, The Lean Startup