Quan

“MacCurdy argued that when a bomb falls, it divides the affected population into three groups. The first group is the people killed. They are the ones for whom the experience of the bombing is—obviously—the most devastating. But as MacCurdy pointed out (perhaps a bit callously), “the morale of the community depends on the reaction of the survivors, so from that point of view, the killed do not matter.”
― Malcolm Gladwell, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants