“The patrolman’s account provides certain insights into the way we respond to social proof. First, we seem to assume that if a lot of people are doing the same thing, they must know something we don’t. Especially when we are uncertain, we are willing to place an enormous amount of trust in the collective knowledge of the crowd. Second, quite frequently the crowd is mistaken because they are not acting on the basis of any superior information but are reacting, themselves, to the principle of social proof.”
― Influence: The Psychology of Persuasion
― Influence: The Psychology of Persuasion
“For instance, in the design stages for a new mouse for an early Apple product, Jobs had high expectations. He wanted it to move fluidly in any direction—a new development for any mouse at that time—but a lead engineer was told by one of his designers that this would be commercially impossible. What Jobs wanted wasn’t realistic and wouldn’t work. The next day, the lead engineer arrived at work to find that Steve Jobs had fired the employee who’d said that. When the replacement came in, his first words were: “I can build the mouse.”
― The Obstacle is the Way: The Timeless Art of Turning Adversity to Advantage
― The Obstacle is the Way: The Timeless Art of Turning Adversity to Advantage
Krushnakumar’s 2024 Year in Books
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