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Book cover for Sapiens: A Brief History of Humankind
The idea that ‘The profits of production must be reinvested in increasing production’ sounds trivial. Yet it was alien to most people throughout history.
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Yuval Noah Harari
“Consumerism has worked very hard, with the help of popular psychology (‘Just do it’) to convince people that indulgence is good for you, whereas frugality is self-oppression.”
Yuval Noah Harari, Sapiens: A Brief History of Humankind

Daniel Kahneman
“When a venture capitalist looks for “the next big thing,” the risk of missing the next Google or Facebook is far more important than the risk of making a modest investment in a start-up that ultimately fails.”
Daniel Kahneman, Thinking, Fast and Slow

Yuval Noah Harari
“The willingness to admit ignorance has made modern science more dynamic, supple and inquisitive than any previous tradition of knowledge.”
Yuval Noah Harari, Sapiens: A Brief History of Humankind

Yuval Noah Harari
“When the nuclear age erupted in the 1940s, many forecasts were made about the future nuclear world of the year 2000. When sputnik and Apollo 11 fired the imagination of the world, everyone began predicting that by the end of the century, people would be living in space colonies on Mars and Pluto. Few of these forecasts came true. On the other hand, nobody foresaw the Internet.”
Yuval Noah Harari, Sapiens: A Brief History of Humankind

Yuval Noah Harari
“Happiness begins within.’ Money, social status, plastic surgery, beautiful houses, powerful positions – none of these will bring you happiness. Lasting happiness comes only from serotonin, dopamine and oxytocin.1”
Yuval Noah Harari, Sapiens: A Brief History of Humankind

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