Pedro Muller

“The reason marketing is more impactful than selling is because sales is, by definition, one-on-one.”
― Alex Goldfayn, The Revenue Growth Habit: The Simple Art of Growing Your Business by 15% in 15 Minutes Per Day

“Excuses are easy lies we tell ourselves to cover up our failures.”
― James Altucher, Choose Yourself

“Risk” does not exist “out there,” independent of our minds and culture, waiting to be measured. Human beings have invented the concept of “risk” to help them understand and cope with the dangers and uncertainties of life.”
― Daniel Kahneman, Thinking, Fast and Slow

“effortful mental activity appears to be especially expensive in the currency of glucose.”
― Daniel Kahneman, Thinking, Fast and Slow