“It is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.”
― Beyond Freedom and Dignity
― Beyond Freedom and Dignity
“A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.”
― Beyond Freedom and Dignity
― Beyond Freedom and Dignity
“The most effective alternative process [to punishment] is probably extinction. This takes time but is much more rapid than allowing the response to be forgotten. The technique seems to be relatively free of objectionable by-products. We recommend it, for example when we suggest that a parent 'pay no attention' to objectionable behavior on the part of his child. If the child's behavior is strong only because it has been reinforced by 'getting a rise out of' the parent, it will disappear when this consequence is no longer forthcoming. (p. 192)”
― Science and Human Behavior
― Science and Human Behavior
“What is love except another name for the use of positive reinforcement? Or vice versa.”
― Walden Two
― Walden Two
Juan’s 2025 Year in Books
Take a look at Juan’s Year in Books, including some fun facts about their reading.
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