neo ming yi

“Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That’s when the Curse of Knowledge kicks in, and we start to forget what it’s like not to know what we know.”
― Chip Heath, Made to Stick: Why some ideas take hold and others come unstuck

“If an atomic bomb fell on Raleigh, it wouldn’t be news in Benson unless some of the debris and ashes fell on Benson.”
― Chip Heath, Made to Stick: Why some ideas take hold and others come unstuck