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“Increasingly, there will be accountability to the business side, especially in the world of ad viewability. This is the awkward term for a new insistence from marketers that they’ll pay up only if at least 50% of an ad is in view for at least one continuous second. In that scenario, reading versus browsing is critical because it means ads on a post will be seen, pushing up click-throughs and ad rates. I suggested Super Journalists would get paid for hitting certain time-spent metrics. Well, for one post anyway, I hit a few super numbers tracked by Moat. After about 1,000 views, my average active dwell time (that is, time spent reading) was”
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“This manifesto was issued back in 1995, in Fast Company’ s first issue. Bill Clinton was still a first-term president and Taylor Swift was in kindergarten. Mobile phones were still analog devices. Social media didn’t exist. The past two decades have seen tremendous transformation socially, technologically, and globally. Business and culture have become inextricably linked. The lines between work life and home life have blurred. Old hierarchies are crumbling, inside organizations and across”
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Kavitha’s 2025 Year in Books
Take a look at Kavitha’s Year in Books, including some fun facts about their reading.
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