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The Everything Store: Jeff Bezos and the Age of Amazon

by Brad Stone (Goodreads Author)

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Dec 24, 2014 11:32PM

“WHAT IS GROWTH HACKING? The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself. —AARON GINN”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

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“Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. . . .”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

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“if you want to go viral, it must be baked into your product. There must be a reason to share it and the means to do so.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

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“the best marketing decision you can make is to have a product or business that fulfills a real and compelling need for a real and defined group of people—no matter how much tweaking and refining this takes.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

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