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Book cover for The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level
I manufactured the stream of painful images because I was feeling good! Some part of me was afraid of enjoying positive energy for any extended period of time. When I reached my Upper Limit of how much positive feeling I could handle, I ...more
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Kakuzō Okakura
“The observance of communal traditions involves a constant sacrifice of the individual to the state.”
Kakuzō Okakura, The Book of Tea

Eric Schmidt
“Three powerful technology trends have converged to fundamentally shift the playing field in most industries. First, the Internet has made information free, copious, and ubiquitous—practically everything is online. Second, mobile devices and networks have made global reach and continuous connectivity widely available. And third, cloud computing10 has put practically infinite computing power and storage and a host of sophisticated tools and applications at everyone’s disposal, on an inexpensive, pay-as-you-go basis.”
Eric Schmidt, How Google Works

“You have social currency when you know about cool things which others are not yet aware of. To get people talking, you have to figure out what is truly remarkable about your product or idea and what you can do to make people feel like insiders.”
BusinessNews Publishing, Summary: Contagious: Review and Analysis of Berger's Book

“If you make people feel something, they will remember better. You can’t help sharing something which is highly emotional – it’s what humans do. Make sure you pick the right emotions to evoke and then build in clues which relate back to those emotions.”
BusinessNews Publishing, Summary: Contagious: Review and Analysis of Berger's Book

“Triggers prompt people to think about your product or idea and to talk about it. Find ways to design products and ideas which are frequently triggered by cues in the everyday environment. The more often people think about you, the more they will talk about you.”
BusinessNews Publishing, Summary: Contagious: Review and Analysis of Berger's Book

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