Rob

“Lichilai, a Sung poet, has sadly remarked that there were three most deplorable things in the world: the spoiling of fine youths through false education, the degradation of fine art through vulgar admiration, and the utter waste of fine tea through incompetent manipulation.”
― Kakuzō Okakura, The Book of Tea

“If you make people feel something, they will remember better. You can’t help sharing something which is highly emotional – it’s what humans do. Make sure you pick the right emotions to evoke and then build in clues which relate back to those emotions.”
― BusinessNews Publishing, Summary: Contagious: Review and Analysis of Berger's Book

“You have social currency when you know about cool things which others are not yet aware of. To get people talking, you have to figure out what is truly remarkable about your product or idea and what you can do to make people feel like insiders.”
― BusinessNews Publishing, Summary: Contagious: Review and Analysis of Berger's Book

“Triggers prompt people to think about your product or idea and to talk about it. Find ways to design products and ideas which are frequently triggered by cues in the everyday environment. The more often people think about you, the more they will talk about you.”
― BusinessNews Publishing, Summary: Contagious: Review and Analysis of Berger's Book