Rhiannon Skye

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
― David Ogilvy

“As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?”
― David Ogilvy, Confessions of an Advertising Man

“The best ideas come as jokes. Make your thinking as funny as possible.”
― David M. Ogilvy

“Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.”
― David Ogilvy, Ogilvy on Advertising