Joia Mitchell

“Unlike other features on OkCupid, there is no visual component to match percentage. The number between two people only reflects what you might call their inner selves—everything about what they believe, need, and want, even what they think is funny, but nothing about what they look like. Judging by just this compatibility measure, the four largest racial groups on OkCupid—Asian, black, Latino, and white—all get along about the same.1 In fact, race has less effect on match percentage than religion, politics, or education. Among the details that users believe are important, the closest comparison to race is Zodiac sign, which has no effect at all. To a computer not acculturated to the categories, “Asian” and “black” and “white” could just as easily be “Aries” and “Virgo” and “Capricorn.” But this racial neutrality is only in theory; things change once the users’ own opinions, and not just the color-blind workings of an algorithm, come into play.”
― Christian Rudder, Dataclysm: Love, Sex, Race, and Identity--What Our Online Lives Tell Us about Our Offline Selves