Mechacko

“Put bluntly, the struggle that so many companies have to differentiate or communicate their true value to the outside world is not a business problem, it's a biology problem. And just like a person struggling to put her emotions into words, we rely on metaphors, imagery and analogies in an attempt to communicate how we feel. Absent the proper language to share our deep emotions, our purpose, cause or belief, we tell stories. We use symbols. We create tangible things for those who believe what we believe to point to and say, "That's why I'm inspired." If done properly, that's what marketing, branding and products and services become; a way for organizations to communicate to the outside world. Communicate clearly and you shall be understood.”
― Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action

“Regardless of WHAT we do in our lives, our WHY—our driving purpose, cause or belief—never changes.”
― Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action

“Learn with great passion.
Learn with great enthusiasm.”
― Lailah Gifty Akita

“Don’t worry if people think you’re crazy. You are crazy. You have that kind of intoxicating insanity that lets other people dream outside of the lines and become who they’re destined to be.”
― Jennifer Elisabeth, Born Ready: Unleash Your Inner Dream Girl