Discover new books on Goodreads
Meet your next favorite book
El problema, destaca Godin, es que los humanos están aquejados por la «falacia de los costes hundidos o irrecuperables». Una vez que has invertido tiempo y dinero en algo, nos cuesta dejarlo, porque eso significaría que hemos perdido tiempo
...more
Business Startups
— 868 members
— last activity Aug 21, 2026 07:04PM
This group is to review books essential and useful for creating, running and growing businesses.
Borja’s 2025 Year in Books
Take a look at Borja’s Year in Books, including some fun facts about their reading.
51 books
|
37 friends
391 books
|
21 friends
106 books
|
40 friends
28 books
|
1 friend
168 books
|
5 friends
29 books
|
17 friends
53 books
|
39 friends
0 books
|
8 friends
More friends…
Favorite Genres
Polls voted on by Borja
Lists liked by Borja