

“Our brains are sending signals to our muscles; as we fatigue, those signals are getting weaker and weaker,” Putrino explained. “The brain is making a choice. But the brain’s opinion isn’t always right.”
― Endure: Mind, Body, and the Curiously Elastic Limits of Human Performance
― Endure: Mind, Body, and the Curiously Elastic Limits of Human Performance

“It all starts with the universally applicable premise that people want to be understood and accepted. Listening is the cheapest, yet most effective concession we can make to get there. By listening intensely, a negotiator demonstrates empathy and shows a sincere desire to better understand what the other side is experiencing. Psychotherapy research shows that when individuals feel listened to, they tend to listen to themselves more carefully and to openly evaluate and clarify their own thoughts and feelings.”
― Never Split the Difference: Negotiating as if Your Life Depended on It
― Never Split the Difference: Negotiating as if Your Life Depended on It

“The key to marketing—and sales for that matter—is to invite the customer on a journey at the pace of a natural, healthy relationship.”
― Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business
― Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“Limitation is nothing more than a mentality that too many good people practice daily until they believe it’s reality.”
― The 5 AM Club: Own Your Morning. Elevate Your Life
― The 5 AM Club: Own Your Morning. Elevate Your Life

“The mind, in other words, frames the outer limits of what we believe is humanly possible.”
― Endure: Mind, Body, and the Curiously Elastic Limits of Human Performance
― Endure: Mind, Body, and the Curiously Elastic Limits of Human Performance
Nathan’s 2024 Year in Books
Take a look at Nathan’s Year in Books, including some fun facts about their reading.
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