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“historians must and ought to be exact, truthful, and absolutely free of passions, for neither interest, fear, rancor, nor affection should make them deviate from the path of the truth, whose mother is history, the rival of time, repository of great deeds, witness to the past, example and adviser to the present, and forewarning to the future.”
― Don Quixote
― Don Quixote
“What important truth do very few people agree with you on?”
― Zero to One: Notes on Startups, or How to Build the Future
― Zero to One: Notes on Startups, or How to Build the Future
“The only reason our customers buy from us is because the external problem we solve is frustrating them in some way.”
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
“Here is nearly every story you see or hear in a nutshell: A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.”
― Summary of Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
― Summary of Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
“My point is, in this whole wide world the only person you can depend on is you.”
― Kafka on the Shore
― Kafka on the Shore
Joonsoo Lim’s 2025 Year in Books
Take a look at Joonsoo Lim’s Year in Books, including some fun facts about their reading.
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