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Great CEOs are very clear about working hard on a very limited number of tasks that make all the difference to their businesses, and they refuse to spend significant time on anything else.
“All happy companies are different: each one earns a monopoly by solving a unique problem. All failed companies are the same: they failed to escape competition.”
― Zero to One: Notes on Startups, or How to Build the Future
― Zero to One: Notes on Startups, or How to Build the Future
“No poem is intended for the reader, no picture for the beholder, no symphony for the listener.”
― Illuminations: Essays and Reflections
― Illuminations: Essays and Reflections
“Madness is rare in individuals—but in groups, parties, nations, and ages it is the rule,” Nietzsche wrote (before he went mad).”
― Zero to One: Notes on Startups, or How to Build the Future
― Zero to One: Notes on Startups, or How to Build the Future
“The only reason our customers buy from us is because the external problem we solve is frustrating them in some way.”
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
“Here is nearly every story you see or hear in a nutshell: A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.”
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
Joonsoo Lim’s 2025 Year in Books
Take a look at Joonsoo Lim’s Year in Books, including some fun facts about their reading.
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